HDG Inc. sought to revitalize their logo and redesign the Hacienda De Gonzalez visual identity to better align with their brand values. A clean, elegant logo was developed, designed to be both distinctive and timeless. Drawing inspiration from their commitment to high-quality fruit production, the new HDG brand reflects their dedication to excellence and sustainable agricultural practices. The result is a visual identity that resonates both within the fruit production community and beyond, ensuring broad recognition and reinforcing their reputation for producing the finest fruit.